會展業(yè)已成為城市服務(wù)業(yè)的源頭和引擎

【好展會網(wǎng)】 提到會展業(yè)的價值，行業(yè)內(nèi)有很多的表述。談得最多是認為會展業(yè)是現(xiàn)代服務(wù)業(yè)的一個重要組成部分，會展業(yè)能夠帶來信息流、人流、物流等方面，但是筆者以10多年從事會展組織策劃以及從會展業(yè)對城市以及區(qū)域經(jīng)濟的影響方面的觀察思考，認為會展業(yè)對一個城市、一個區(qū)域有著更為深刻的影響，會展業(yè)（本文指的會展業(yè)，主要指以吸引外地人員為主的大型會議和展覽會、博覽會）可以成為一個城市發(fā)展的引擎，可以為一個城市的經(jīng)濟結(jié)構(gòu)和城市定位起到重要作用。會展業(yè)也應(yīng)該是城市現(xiàn)代服務(wù)業(yè)的引擎，對于宣傳城市，擴大城市知名度方面也有著重要的作用。 <br> <br>　　服務(wù)業(yè)最主要對象是人和機構(gòu)，如果一個城市沒有人，沒有流動的、做短暫停留、有消費能力的人，則服務(wù)業(yè)無法有大的發(fā)展。舉辦會展，則能夠帶來大量的有消費能力的外地人，廣州是一個人口流動量最大的城市，但是大量外地途經(jīng)廣州的外來務(wù)工人員是沒有多少消費能力的，他們只是做短暫停留，經(jīng)過到達——轉(zhuǎn)車——離開這樣的過程。這個群體對服務(wù)業(yè)及城市經(jīng)濟的發(fā)展并無多少價值，但是參加會展的人員會滿足：短暫停留三五天，以相對高端的商務(wù)人員居多，有較強的消費能力等特點。為現(xiàn)代服務(wù)業(yè)如航空業(yè)、鐵路業(yè)、運輸業(yè)、酒店業(yè)、餐飲業(yè)、物流業(yè)及商業(yè)、旅游業(yè)等各類其他服務(wù)業(yè)提供了服務(wù)的主體--人本身。 <br> <br>　　試想廣州市如果每天因會展業(yè)而增加十萬這樣的人群，則對其他各類服務(wù)業(yè)的發(fā)展會起到多大的作用。僅就業(yè)一項，每同時服務(wù)一個中高端的商務(wù)人士，至少可增加10個人的就業(yè)，就可增加100萬人的就業(yè)，如果像廣交會這樣的展會每月開、每日開，那么廣州將會是一個怎么樣的城市？會展業(yè)還會促進做短暫停留的機構(gòu)及人員在舉辦城市設(shè)立分公司、辦事處，在所在區(qū)域開拓市場，為當?shù)匾胂冗M技術(shù)、理念和人才！ <br> <br>　　所以，從這個意義上講，會展業(yè)是城市服務(wù)業(yè)的源頭和引擎，有遠見的執(zhí)政者應(yīng)該大力扶持發(fā)展會展業(yè)，走對了發(fā)展會展業(yè)這一步棋，城市服務(wù)業(yè)的全盤棋都會活走來！振興了會展業(yè)這一“綱”，則現(xiàn)代服務(wù)業(yè)的“目”則張。　廣東智展展覽有限公司總經(jīng)理張治</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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